Lessons from Getting Naked by Patrick Lencioni, Part 1

In this episode we talk about what we learned from Patrick Lencioni's book, Getting Naked, a business fable about how to treat your customers, and the culture necessary to make that possible.

We cover the Three Fears from the book:

• Fear of losing the business
• Fear of feeling embarrassed
• Fear of feeling inferior

This episode is brought to you by Active Digital. www.activedigital.com