Experience Leader
Experience-driven companies lead their industries, and the world is taking notice. Let's learn how to provide consistently great customer experiences—together. Welcome to the Experience Leader Podcast.
Experience Leader
Transforming CX at Mercedes-Benz USA with Joseph Michelli
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Devin Smith
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Season 2
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Episode 14
This we walk to Joseph Michelli about his work on a massive CX transformation at Mercedes-Benz USA and the book he wrote to chronicle the journey.
We cover:
- How Joseph's involvement with the project came about
- What it takes for a CX transformation to succeed
- How to get leaders across multiple organizations to believe and join the effort
- Much more
Pick up Joseph's book, Driven to Delight on Amazon or your favorite book store!
This episode is sponsored by Active Digital, where customer-obsessed companies go to become destination brands. Learn more at activedigital.com
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