Experience Leader

Five Forces of CX, Part 1: Purpose

April 14, 2022 Devin Smith Season 2 Episode 15
Experience Leader
Five Forces of CX, Part 1: Purpose
Show Notes

It is the foundation of your company's strategic decision-making ability. It is core to your brand identity. It is the key to motivating your employees. We're talking about your company's purpose. Research has shown that companies with a strong sense of purpose that guides decision-making outperform the S&P 500 by 400%. Interested yet?

In this episode we cover the impact of purpose on your company's:

  • Business performance
  • Strategic decision-making ability
  • Employee engagement
  • Brand affinity 

This episode is brought to you by Active Digital, where customer-obsessed companies go to become destination brands. Learn more at www.activedigital.com

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